Dancia International

Ballet Stars Visit Dancia International London

27th January 2010

Covent Garden shoppers had a chance to meet stars from English National Ballet and The Royal Ballet recently.

English National Ballet Senior Principal Daria Klimentová and First Soloist Desiree Ballantyne, along with Melissa Hamilton of The Royal Ballet put in an appearance at Dancia International’s flagship London shop where they met fans and signed autographs.

Delighted fans and customers were also offered 15% off Grishko shoes and dancewear all day and an exclusive free gift with purchases over £50.

Czech born prima ballerina Klimentová says she has worn Grishko pointe shoes for fifteen years; "They are made especially for my feet, so I don't have to do much, except sew the ribbons, the edges of the actual pointe shoe, and later on I use shellac to make them even harder - but they last forever."

Dancia International, which is London’s premier stockist of Grishko products, also boasts an impressive range of pointe shoes by other famous makers and is the UK’s sole distributor of Gaynor Minden pointe shoes and dancewear. Dancia’s pointe shoe fitting experts regularly fit shoes for dancers at major international companies; The Royal Ballet, English National Ballet, Royal Swedish Ballet and St Petersburg Ballet to name just a few.

Dancia Director Beverly Kirkup explains that it’s not unusual for customers to find themselves rubbing shoulders with a famous dancer in the central London shop; ”Our customers range from the world’s most celebrated classical dancers to youngsters taking their first steps en pointe. There is something for every dance lover here, whatever their style, age or level of experience.”

Dancia London is located at 168 Drury Lane, Covent Garden, London WC2B 5QA.

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Further Information

Franchise Information

BFA Membership Status

UK Years Established
8 years

Current UK Coverage
10%

Franchisee Support Staff
6

Personal Investment Req.
£40,000

Total Startup Cost
£40,000

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13th April 2010
Franchise Case Study with Jude Chapman, Reading

Latest News

9th June 2010
Murder on the Dance Floor?

Special Feature

30th July 2010
Dancia International Showcase Raises £4000 for Charities