Dancia International

Dancia Franchisees are Pride of Reading

30th January 2010

Dancia Franchisees are Pride of Reading

" By choosing to buy a Dancia franchise, I was able to tap into the experience of people who have been running dancewear shops for over 40 years." - Jude Chapman, Dancia International Franchisee

The Reading branch of leading dancewear shop Dancia International, has won a prestigious Pride of Reading award.

Dancia franchisees Jude and Richard Chapman received the Business In Action award for a company with less than 50 employees.

Known locally as “the big pink shop”, the Caversham branch – Dancia’s 10th UK franchised shop - only opened its doors in January 2009.

Jude Chapman says; “Starting your own business is exciting, but it can also be quite scary. By choosing to buy a Dancia franchise, I was able to tap into the experience of people who have been running dancewear shops for over 40 years. Big decisions became less daunting when there was a friendly voice at the end of the phone, and the training programme was rigorous but great fun.”

Ann Piper of Reading Area Charities Together (RACT) nominated Mr and Mrs Chapman for the Pride of Reading Award after their Reading Dance Showcase event raised over £2,500 for RACT. The event brought together over 30 local dance schools and showcased styles of dance ranging from tap to tango and ballroom to Bollywood.

The award was presented by Chris Tarrant at a special ceremony held at The Crowne Plaza in Caversham. After winning the award, Jude Chapman said: “We are overwhelmed and immensely proud. It has been an incredible year for us”.

Dancia Director, Beverly Kirkup says; “We are thrilled at Dancia Reading’s success and congratulate Jude and Richard Chapman, our newest Dancia franchisees, on their Pride of Reading Award.

“The success of our latest shop in Reading shows that demand for our specialist products and service continues to grow. Dancia has further franchise opportunities throughout the UK and we would be delighted to hear from anyone who, like the Chapman’s, would like to join in our continuing success and open their own Dancia dance shop franchise.”

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Dancia International

Further Information

Franchise Information

BFA Membership Status
UK Years Established
8 years
Current UK Coverage
10%
Franchisee Support Staff
6
Personal Investment Req.
£40,000
Total Startup Cost
£40,000

Why Choose Us?

Britain’s only dance shop franchise

What Our Franchisees Say

Being a Dancia Franchisee has given me the freedom to run my own business, but with the backing of a brand name that has been at the forefront of dancewear retailing for decades

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