AlphaGraphics UK

AlphaGraphics focuses on added value, technology based services, creating attractive franchise solutions for dynamic individuals with sales and marketing backgrounds, who are looking to be part of the fast growing visual communications market.

THE CREDENTIALS

Established for over 30 years, the AlphaGraphics network is comprised of nearly 300 business centres across the globe. AlphaGraphics is committed to the highest quality standards and as a result is the only global visual communications franchisor to have attained ISO 9001 certification. AlphaGraphics has a pedigree for growing successful businesses; in fact the average turnover of AlphaGraphics centres is over double the average turnover in the UK franchise print market.

THE SERVICE

As an AlphaGraphics franchisee you will work with people to plan, produce and manage visual communications, enabling customers to achieve their goals more effectively and confidently. With a focus on quality and service, AlphaGraphics core offering includes design and digital printing for promotional materials such as point of sale material, direct mail pieces, exhibition graphics and newsletters.

Also offered are products such as training materials and operational documents. AlphaGraphics franchisees are in a unique position to be able to add value to their client’s visual communications. It’s no longer about simply putting ink on paper; it’s about providing an end-to-end solution to business owners and sales & marketing professionals. As an AlphaGraphics franchisee you will be able to offer design, print and fulfilment on a broad range of marketing collateral backed up by ‘best of breed’ lead generation tools, brand management tools and service delivery tools.

PROVEN SUCCESS

The AlphaGraphics Centre in the heart of Leeds has quickly grown to achieve 200% of the typical 1st year budget for an AlphaGraphics start-up. “When you’re setting up a franchise for the first time, having the backing of world-class training and support makes all the difference” as Leeds AlphaGraphics franchisee Paul O’Sullivan discovered. “One of the reasons I chose to go into partnership with AlphaGraphics was its ‘can do’ philosophy,” says Paul. “I liked the idea of a well established organisation that had a network of over 200 franchises in the US and nearly 300 worldwide, that I could call on, if needed, to help me deliver fast turnaround promises to clients.” “The one thing that really convinced me to open an AlphaGraphics was the tremendous level of support and training on offer: it really was exceptional…and it was guaranteed.” When the planning was completed, PauI went to the US for a three-week ‘demanding but hugely enjoyable’ residential New Franchisee Training course at the AlphaGraphics global headquarters. “I came away certain I was prepared for life as a business centre owner and equally certain I was in safe hands; it made me realise that I didn’t have to know everything about print, software and e-commerce – all of that could be learned. What was really needed though was an ability to listen to customers and to market and sell our products, which is where my experience and expertise lay.”

FINANCIAL INFORMATION

Total personal investment required is £45,000 including a Franchise Fee of £24,000. The balance of the total investment needed of £135,000 (includes working capital) is funded. Typically banks will lend on a ratio of two to one. AlphaGraphics offer a reducing royalty structure that rewards growth and loyalty.

WHO WE ARE LOOKING FOR

We are looking for ambitious candidates who have held senior sales and/or marketing positions and enjoy the challenge of leading and motivating their team. Franchisees with diverse experience comprise our network with little in common other than the desire for entrepreneurial excellence, the willingness to make it happen for the financial rewards, and an interest in an intellectually challenging future. Your own experience in working with other people is a primary consideration in becoming an AlphaGraphics franchisee. If you can manage others effectively, are customer focused and want to be rewarded on the basis of your own efforts, then an AlphaGraphics franchise may be the right opportunity for you.